What we do
Accreditation schemes, loyalty programmes and marketing communications activity – we deliver all three for construction brands.
Our dedicated in-house creative, marketing and operational teams can plan, develop and manage programmes and communications, as part of our full-service offering – either as part of a retainer or on a project basis.
Here’s what each of our specialisms involves.
Accreditation Schemes
What they are
Certified installer schemes, built and run
end-to-end. We set the standard with you, assess installers against it, keep the register current, and manage the scheme day-to-day, from handling leads to dealing with complaints. As a TrustMark scheme operator we can attach a government endorsed quality mark to your scheme.
Who they’re for
Manufacturers and organisations whose products and services are installed or provided by third parties, and whose reputation relies on a job well done.
Built for those who value close relationships with loyal installers, superior installer quality, powerful, insightful datasets and the ability to offer end-to-end consumer service.
What we run
We design, build, run and report on the schemes. Covering everything from applications and onboarding to membership management, CRM development, complaint mediation, database creation and lead results.
Loyalty Programmes
What they are
Recognition and rewards programmes that incentivise installers to keep engaging and spending with you.
Giving you a direct line to installers, not one that’s routed through merchants. Our programmes let you monitor how installers are interacting with your brand, so you can see registrations and who’s installing what, and where.
Who they’re for
Brands selling through a distribution chain, with a loyal trade following they can’t currently name, and brands that want to make more of their data, to build loyalty.
What we run
Programmes shaped by our own research with the installers themselves. We design, build, manage and report on schemes, then provide ongoing support.
We deliver everything from installer interviews to tier and reward mechanics, onboarding, activation, communication with members and data management, regularly reporting back to you.
Marketing Communications
What it is
Brand, campaign and technical communications for construction brands; written, designed and delivered by people who understand installers and their end users.
Created to support and promote stand-alone projects, accreditation schemes and loyalty programmes.
Who it’s for
Any brand with a trade audience to reach, that wants comms strategy, creative output and marketing activity delivered by one, highly informed team.
What we run
We plan, create, manage and report on campaigns and content, on a project or retainer basis.
Our team specialises in delivering a range of essential comms assets, from websites and point of sale material to email campaigns, videos and social media content.
We can deliver for one market or at scale, managing campaign creation and roll out at volume, across different countries.
