The challenge
TrustMark, the UK Government endorsed quality scheme for work carried out in and around the home, asked us to design its stand for Futurebuild 2026, held alongside UK Construction Week London at ExCeL in May.
The stand needed to explain clearly who TrustMark is and what it stands for, and to reinforce it as a mark of quality, trust and consumer protection. It also had to feel open and welcoming, so that people across the industry would drop in rather than walk past.
TrustMark was clear it didn’t want its panel messaging dropped onto a flat background. It wanted a fresh take built around its existing branding.
Our approach
We built the design around TrustMark’s hexagon motif and ran the shapes off the edge of each panel so they carry on into the next. That’s what lets the stand read as one continuous piece rather than a row of separate boards.
The stand used two Klondike units, each with four panels and a door panel. Each panel took one theme in its own colour from TrustMark’s palette, with a headline and three or four short points with an icon, so someone walking past could take it in at a glance instead of facing a wall of copy.
To support the drop-in feel the brief asked for, the floor plan put seating and tables around the two units, with the barista plinth along one side to give people a reason to stop. We carried the TrustMark logo and hexagon background onto the plinth so the coffee counter felt like part of the stand rather than an add-on, and added a QR code to the policy panel so visitors could download TrustMark’s Skilled to Build report and take something away with them.
The results
One
continuous design across every panel
Five
key messages, each with its own colour
Drop-in
stand built around open conversation
Under 4 weeks
from concept to show floor